The Republic of Armenia has received what could be its biggest tourism boost to date: a visit from the Kardashians.
In what was more than just a whimsical romp through the South Caucasus, the reality television stars and other family members made several historically significant stops over the last week during their first visit to the ancestral homeland of Robert Kardashian, the patriarch of the family who died in 2003. The trip was chronicled on Kim Kardashian West's Instagram account, which has nearly 30 million followers, and her sister Khloé's, with 19 million.
Armenia, by contrast, has no Instagram account for travelers.
But the Kardashians more than made up for that. "Long hair don't care," Ms. West wrote in a post just before she and her sister headed to the Mother Armenia statue in the capital city, Yerevan, the many steps to which were no challenge for her strappy high-heeled sandals.
Joined by two cousins, the four women later sat down for a face-to-face with Prime Minister Hovik Abrahamyan to discuss the centennial commemoration of the mass killings of Armenians by the Ottoman Turks during the early 20th century that some, including Pope Francis, have labeled "genocide."
"It was an honor to meet the Prime Minister of Armenia, Hovik Abrahamyan, who expressed how proud they are that we are proud Armenians and we have not forgotten our roots!#NeverForget," Ms. West posted on Instagram.
On Friday, the sisters, in similarly silky jumpsuits, were joined by Kanye West, Ms. West's husband, for "an emotional day" at the Armenian Genocide Museum and Institute at the Tsitsernakaberd Memorial Complex, she reported on social media. As a gift, the sisters and their families were presented with a land grant for property in the Vahakni Residential Community in Yerevan.
Saturday found the entire group, including North West, Mr. and Mrs. West's toddler daughter, in Gyumri, a small, dilapidated town outside the capital, where Robert Kardashian's ancestors were believed to have lived, E! Online reported.
And not ones to exit a room (or a country, it seems) quietly, the group said goodbye on Sunday evening with a supposedly impromptu concert by Mr. West and local musicians on the banks of Swan Lake, Ms. West wrote on Facebook. The performance was soon shut down, according to US Weekly, after Mr. West jumped into the lake and hundreds of fans followed.
While the Wests were making a splash in Yerevan, another famous face was drawing attention to Armenia's dark history.
Photo Kim Kardashian and Kanye West, with their daughter, North, at the Geghard monastery in Armenia. Credit ReutersDuring a Mass at St. Peter's Basilica at the Vatican on Sunday, Pope Francis incited the diplomatic furor of Turkey by calling the killing of more than a million Armenians during World War I "the first genocide of the 20th century." Serzh Sargsyan, the Armenian president, was in attendance at the Mass.
Turkey, which denies the killings were genocide, has recalled its ambassador to the Vatican in protest. That did not make either Kardashians' Instagram feed.
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