The small-ship cruise line Seabourn has tied virtual mooring lines to Unesco in a new program that offers increased access to the organization's diverse World Heritage sites such as Avignon, France, the Giant's Causeway in Northern Ireland and Peterhof Palace in St. Petersburg.
The new partnership, announced Monday and beginning with itineraries departing on or after Aug. 1, is expected to raise $1 million over six years by charging passengers $5 to $10 extra for World Heritage tours, donations that will be earmarked for preservation.
In exchange, the cruise line gains access to World Heritage experts for its on-board speaker roster. Speakers will include experts who have undertaken Unesco World Heritage Center work, including those who established guidelines for inscription, and evaluated them as archaeologists, art and architecture historians and geologists.
On shore, Seabourn plans to offer special World Heritage Discovery Tours developed with Unesco site managers. "These will include an even more up close and personal perspective," Seabourn president Rick Meadows said in an interview.
Although many are still under development, tours may include traditional musical performances, meetings with preservationists or in the case of Dubrovnik, Croatia, a tour of the walled city with an archaeologist.
Seabourn already offers visits to roughly 150 Unesco World Heritage sites annually on its sailings. But, Mr. Meadows said, "The speakers and shore excursions will provide the opportunity to go much more in depth in exploring cultural and natural heritage sites around world."
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