In Transit Blog: A Wine Week in London

As Paris, the capital of wine-loving France, wraps up its beer week festival, London, more known for ales and pubs, is uncorking its first wine week.

For 10 pounds, or $16.80, participants can register for a satiny white wristband that allows them to belly up at more than 130 venues from June 2 to 8 and pay just £5 for a glass or, at some locations, a flight of wine.

Quality crus are normally far pricier than that in London, and the festival is a chance to taste higher-end harvests that normally are available only by the bottle.

"A lot of younger people now are starting to care more about what they're drinking,'' the festival's manager, Siobhan Payne, said in an interview recently. "We wanted to harness that, and get even more people drinking really good wine, instead of just ordering the house white.''

While London Wine Week is an effort to highlight what organizers call the "emerging and passionate" wine scene in London, it also includes master classes, wine dinners and special events that focus on vineyards from countries like New Zealand, Lebanon and South Africa.

Wristbands can be picked up at any of three collection points: a pop-up bar with Riedel stemware off Carnaby Street in central London; the Laithwaite's wine store near London Bridge, which will be turned into a Spanish-themed tasting center; and at Harvey Nichols in Knightsbridge, where participants can print personalized wine bottle labels.

Other "really smart" wine week venues, according to Ms. Payne, include the Royal Exchange Grand Café in the financial district known as the City and Kettner's champagne bar in Soho.

A few of the locations, because of their licenses, require the purchase of food along with the wine. Still, many of the higher-end places do not, including Gordon Ramsay's Union Street Café, near the Southwark Tube station.

The £10 fee also includes what Ms. Payne calls "a really fine hand-drawn map of all the venues'' by the British illustrator David Bray.

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