Whether because of Disney's animated Oscar-winner "Frozen" or interest in climatologically threatened polar bears, travel to Norway has increased this year.
The airport at Oslo reported a 57 percent jump in American arrivals from New York in the first quarter alone. And the prospect of summer, with warmer weather and family vacations, promises more arrivals.
Several United States-based tour operators have reported growth in bookings ranging from 20 percent to 34 percent. The demand led California-based Wilderness Travel to increase its Norway trips to five this year from one, with over 90 percent of spaces already sold; seven trips will be offered in 2015.
The Disney tour company Adventures by Disney, seeking to capitalize on the film, introduced an eight-day Norway trip with seven departures this summer and fall.
The trips begin in Bergen, purportedly the model for Arendelle, the setting for "Frozen," and visit stave churches, fjords and folk dancers, also sources of inspiration for the filmmakers. Next summer, Disney Cruise Line will begin seven-, nine- and 11-night sailings around the Norwegian coast.
In June, Natural Habitat Adventures will run a new small-ship-based Iceland-to-Norway trip focused on seeing polar bears and other Arctic species. Ted Martens, marketing and sustainability director for the Boulder, Colo.-based company, said Arctic programs in general had experienced substantial growth apart from the movie's popularity.
"I think people are realizing there are some incredible experiences to be had near the poles, and they don't need to go all the way to Antarctica to see glaciers, icebergs and unique wildlife," he said in an email.
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