While travel trend reports continue to predict the death of the printed guidebook, Lonely Planet seems to have found a way to keep its popular printed guides very much alive, through a more digitally friendly, and lighter, interface.
A new partnership between the media company and Scribd, an e-book subscription service, will now make Lonely Planet's guidebooks available to subscribers.
Travelers who sign up will be able to access Lonely Planet's entire collection of guides while on vacation, along with classic literature, romance novels, biographies, historical nonfiction and any other genre available on Scribd, for a monthly subscription price of $8.99.
What once made backpacks around the world heavy with travel aids will be available across all iOS, Android and Kindle Fire devices, in more than 100 countries and in 80 languages. Books can also be downloaded to a device for offline access when web connections are not available. A new feature from Scribd allows users to bookmark certain pages within for easy reference.
"The subscription model is an ideal way to read the books because you can read as much as you want and you don't have to worry about paying for a book every time you want to flip through it," Trip Adler, the chief executive of Scribd, said in an email. "In this partnership, I think Lonely Planet is particularly interested in reaching our audience of 80 million readers."
While other guidebooks are also available through the subscription, Lonely Planet's contribution to the Scribd library makes this a valuable partnership for the e-book company as well.
"There is no recommendation equal to that of a trusted editor or a world traveler whose career is researching up-to-date travel options," Mr. Adler said.
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