In Transit Blog: Brand Placement Moves to the High Seas

Written By Unknown on Senin, 17 Maret 2014 | 17.36

If your cruise ship makes you feel more at home than ever, it's not just the comfortable cabins. The expansion of familiar brands on the high seas is showcasing American pop culture.

Cartoon characters are a staple of many family-focused ships, including the new 4,028-passenger Norwegian Getaway that launched this year with a Nickelodeon-themed water park headlined by SpongeBob SquarePants. Last week, the Cat in the Hat, Sam-I-Am and other Dr. Seuss characters were aboard the 4,914-passenger Carnival Splendor. The new Dr. Seuss program includes a Green Eggs and Ham Breakfast, storytelling time and a character parade on each cruise. The line plans to expand its Seuss programs to all 24 ships by next year.

For music lovers, Holland America Line is in the midst of expanding its B. B. King's Blues Club from one ship to five. The B. B. King Blues Club Bands play in one of the ships' lounges on a special stage modeled on the original Memphis club five nights each week aboard the Westerdam, Noordam and Zuiderdam, and is coming soon to the Eurodam and Nieuw Amsterdam.

On the high end of partnerships, Celebrity Cruises links with the destination spa Canyon Ranch to offer SpaClub at Sea on 10 of its 11 ships by April 14. Its new shipboard treatment menu will include Reiki energy therapy, Pilates, acupuncture and chiropractic therapy. Frequent cruisers might already by acquainted with the spa; Canyon Ranch operates on Cunard, Oceania and Regent Seven Seas ships.

A version of this article appears in print on 03/16/2014, on page TR3 of the NewYork edition with the headline: Brand Placement Moves to the High Seas.

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