A stately yet unstuffy hotel injects style into the vibrant Los Angeles neighborhood.
In L.A.'s golden age, when streetcars clanged past urban orange groves and Carmen Miranda was Hollywood's nod to ethnicity, the high life thrived on a stretch of Wilshire Boulevard near Vermont Avenue. Today, a generation after gang wars and riots sapped the life out of this district, it has re-emerged as the lively epicenter of the city's Koreatown, bustling with restaurants, nightclubs and shops. The area has long been off the tourist map, but this is about to change with the opening of the Line in November.
The hotel's creator, Andrew Zobler, is the man behind the Beaux-Arts-style NoMad Hotel in Manhattan and the cheap-chic Freehand Miami hostel. But the Line, designed by Sean Knibb, is something different for both Zobler and Los Angeles. Korean-American culture — or at least a high-end permutation of it — is the 388-room establishment's organizing theme. ''There is so much good stuff coming out of Korea today, and nobody has really captured that in a hotel,'' Zobler says. Setting out to educate himself on Korean culture, he encountered the celebrated chef Roy Choi, who will preside over the hotel's two restaurants: Pot, which serves a new take on hot-pot cuisine, and Commissary, a vegetarian eatery. The 24-hour thrum of the neighborhood inspired Zobler to make the hotel an all-hours social hub. There will be a late-night bakery, a newsstand that never closes and a nightclub that stays open until the wee hours, called Speek, created by the twin brothers Mark and Jonnie Houston, who grew up just four blocks from the hotel.
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