When Internet users go online tomorrow, Cyber Monday, they will find some notable discounts on hotel stays amid the deals on electronics and toys.
Since the name was first coined in 2005, Cyber Monday has been a marketing strategy used to entice consumers online after they jump-start their in-store holiday shopping on Black Friday, and it has worked well: Last year's iteration brought in $1.25 billion in online sales, according to comScore, a digital analytics company.
Hotels have caught on to the fact that "in one day, you can book thousands of dollars," said Nancy Friedman, a public relations specialist.
Some hotels are offering deals just for the holiday season, but others go beyond it: For reservations made through Nov. 26, Orbitz is offering 15 percent off stays between Nov. 15 and Jan. 5 at select hotels, while the Maritime Hotel in New York City (above) is offering a 26 percent discount on rooms through the end of 2013 for bookings made that day.
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